What is A/B Testing?
Split testing is the process of website optimization by which a control site is compared to a variety of single-variable test sites in order to improve the conversion rate. A/B testing is the fastest way to determine which content elements work best with your site traffic. A/B testing consists of showing alternative images, banners, copy and text, colors, element positioning, or in some cases, showing different pages all together.
Increase Conversion
A/B testing is focused on increasing conversion for your website. It is a cost effective alternative to a redesign and can create a major sales boost for websites that just need to be optimized. Businesses of many types can benefit from a consultation to get tailored recommendations, and some of those businesses will benefit significantly from using our software platform to answer mission critical questions about their websites.
Why Optimization?
Most of the time when someone builds a website, it is thought of in relatively permanent terms. If a site performs well, and benefits a business a lot, that’s great. But if a site performs poorly, and doesn’t benefit a business, the site is typically either abandoned, and considered a waste of company resources, or completely redesigned. A complete overhaul is typically expensive and unnecessary since most sites can improve results significantly with just a few tweaks.
Change Buttons, Increase Conversion
This article is a shows that simply changing buttons can dramatically increase conversion.
Simple changes = Big differences
Why Your Copy Could Use Revision
How do writing decisions effect conversion? Increase conversion with headline and other text changes.
Data Driven Decision Making
Heatmaps are useful tools in decision making. Use heatmaps to increase website usability.
Increase Sales With Split Testing
Is a single or multiple step checkout more effective? One company tries to find out with A/B Testing to increase sales.